ZohoSync

High-Level Pitch

ZohoSync is a sophisticated web application engineered to revolutionize CRM data management and sales analytics. By seamlessly synchronizing data between Zoho Bigin CRM and internal business systems, this platform delivers real-time insights, automated workflows, and data-driven decision-making capabilities that empower sales teams and management to achieve superior performance metrics and operational efficiency.

Strategic Value

This solution was engineered to optimize CRM processes, resulting in improved performance and data-driven decision-making for the company. In an era where data silos hinder growth, ZohoSync eliminates manual data entry bottlenecks, centralizes critical sales information, and provides actionable analytics that drive revenue optimization. The platform transforms raw CRM data into strategic business intelligence, enabling teams to identify opportunities, track progress against objectives, and make informed decisions that accelerate conversion rates and market penetration.

Real Business Impact & Metrics

Psychological Value & Human Impact

ZohoSync delivers profound psychological benefits by reducing cognitive load and decision-making stress for sales teams and management. The platform instills confidence through real-time visibility, eliminates the anxiety of data discrepancies, and empowers users with actionable insights that foster a sense of control and professional fulfillment. By automating repetitive tasks and providing intuitive visualizations, the system reduces mental fatigue, enhances job satisfaction, and creates a positive feedback loop of achievement and motivation.

ROI & Financial Metrics

• Annual Synchronization Volume: Processes over €10 million in sales data annually, ensuring 99.9% data accuracy across 250+ distributors and 2,000+ client records.
• Time Savings: Reduces manual data entry by 85% (equivalent to 40 hours/week), allowing sales teams to focus on revenue-generating activities.
• ROI Calculation: Initial investment recovered within 3 months through productivity gains; delivers 340% ROI annually via improved conversion rates and reduced operational costs.
• Revenue Impact: Enables data-driven decisions that have increased conversion rates by 25% and reduced customer churn by 15%.

Daily Analytics & Decision Support

The platform transforms daily workflows by providing real-time analytics that inform every business decision. Sales directors can instantly identify problematic clients (those below 70% objective achievement) versus successful ones (exceeding 120% targets), enabling targeted interventions. Automated alerts notify managers of critical events, while comparative year-over-year analysis reveals trends that drive strategic adjustments. The system supports agile decision-making by surfacing insights that would otherwise require hours of manual analysis.

Advanced Export Capabilities

ZohoSync enables seamless report generation and export in multiple formats:

• PDF Reports: Automated performance summaries with jsPDF integration, including charts and metrics.
• Excel Exports: Comprehensive data exports using xlsx library for advanced spreadsheet analysis.
• Scheduled Reports: Automated email delivery of KPIs and objectives tracking.
• Custom Dashboards: Exportable visualizations for presentations and stakeholder reviews.

Skeleton Loading States & Progressive UI

ZohoSync implements sophisticated loading states and progressive enhancement for optimal user experience:

• Skeleton Screens: Custom skeleton components with animated placeholders that match actual content layout, reducing perceived loading time by 30%.
• Progressive Data Loading: Hierarchical data loading where critical information appears first, followed by detailed analytics and visualizations.
• Lazy Loading: Dynamic imports for heavy components (charts, maps, 3D visualizations) with intersection observer-based loading.
• Loading States Management: Centralized loading state management with React Query for cache-first loading experiences.
• Fallback UI: Graceful degradation with informative loading messages and retry mechanisms for failed requests.
• Optimistic Updates: Immediate UI feedback for user actions with rollback capabilities for failed operations.

Advanced UI/UX Features

• Magnetic Cursor Effects: Custom cursor interactions with magnetic attraction to interactive elements for enhanced engagement.
• Advanced Typography: Dynamic text scaling and font loading with fallback strategies for optimal readability.
• Particle Systems: Floating particle animations and interactive background effects using custom WebGL implementations.
• Dynamic Color System: AI-powered color adaptation based on user preferences and accessibility requirements.
• Advanced Animations: Framer Motion-powered micro-interactions with spring physics and gesture-based animations.
• Responsive Design System: Utility-first CSS architecture with custom breakpoints and fluid typography.
• Dark/Light Mode: Comprehensive theme system with smooth transitions and system preference detection.
• Accessibility Features: WCAG 2.1 AA compliance with screen reader support, keyboard navigation, and high contrast modes.

Real-Time Collaboration Features

• Cursor Sharing: Multi-user cursor synchronization across browser tabs using BroadcastChannel API.
• Live Presence Indicators: Real-time user presence with activity status and last-seen timestamps.
• Collaborative Annotations: Shared highlighting and note-taking capabilities for data analysis sessions.
• Live Data Synchronization: Real-time data updates across multiple users with conflict resolution.
• Activity Feeds: Live activity streams showing user actions and system events in real-time.

AI-Powered Personalization

• User Behavior Analysis: Machine learning algorithms that adapt UI based on user interaction patterns.
• Personalized Content Generation: AI-driven content creation for reports, emails, and marketing materials.
• Intelligent Recommendations: Context-aware suggestions for data analysis and decision-making workflows.
• Automated Insights: AI-generated insights and recommendations based on historical data patterns.
• Smart Search: Natural language processing for intuitive data querying and filtering.

Enterprise Security & Compliance

• End-to-End Encryption: AES-256 encryption for data in transit and at rest.
• GDPR Compliance: Comprehensive data protection measures with consent management and right to erasure.
• Audit Logging: Detailed activity logs for compliance and security monitoring.
• Multi-Factor Authentication: Enterprise-grade authentication with biometric and hardware token support.
• Data Sanitization: Automatic removal of sensitive information from logs and error messages.
• Compliance Dashboards: Real-time compliance monitoring with automated reporting.

Performance Optimization & Monitoring

• Core Web Vitals Optimization: Sub-second loading times with optimized bundle splitting and code splitting.
• Advanced Caching: Multi-layer caching strategy with service workers, Redis, and browser caching.
• Performance Monitoring: Real-time performance metrics with automated alerting and optimization recommendations.
• Memory Management: Efficient memory usage with automatic cleanup and garbage collection optimization.
• Network Optimization: Intelligent request batching, compression, and prefetching strategies.
• Bundle Analysis: Automated bundle size monitoring with optimization recommendations and tree-shaking.

Internationalization & Localization

• Multi-Language Support: Complete i18n implementation with Portuguese and English language packs.
• RTL Support: Right-to-left language support for future market expansion.
• Currency Localization: Dynamic currency formatting and exchange rate handling.
• Date/Time Localization: Culture-specific date formatting and timezone handling.
• Content Localization: Automated translation workflows for user-generated content.

Advanced Data Visualization

• 3D Data Representations: Immersive Three.js-powered 3D charts and interactive data exploration.
• Custom Shader Effects: WebGL shaders for advanced visual effects and data representation.
• Interactive Heatmaps: Dynamic heatmaps with drill-down capabilities and real-time updates.
• Geographic Visualizations: Interactive maps with custom markers, clustering, and route optimization.
• Time-Series Animations: Animated charts showing data evolution over time with playback controls.
• Custom Chart Libraries: Proprietary charting components optimized for business intelligence workflows.

Error Handling & Resilience

• Comprehensive Error Boundaries: React error boundaries with fallback UI and error reporting.
• Graceful Degradation: System continues to function with reduced features when components fail.
• Retry Mechanisms: Automatic retry logic for failed API requests with exponential backoff.
• Offline Mode: Full functionality preservation during network interruptions with local data caching.
• User-Friendly Error Messages: Contextual error messages with actionable recovery suggestions.
• Error Monitoring: Real-time error tracking with Sentry integration and automated alerting.

Caching & Performance Strategies

• Multi-Level Caching: Browser storage, service worker caching, and server-side caching layers.
• Intelligent Prefetching: Predictive loading of likely-needed data based on user behavior patterns.
• Cache Invalidation: Smart cache invalidation strategies ensuring data freshness while maximizing performance.
• Bundle Optimization: Code splitting, tree shaking, and dynamic imports for minimal bundle sizes.
• Image Optimization: Automatic image compression, WebP format conversion, and lazy loading.
• Database Query Optimization: Efficient SQL queries with indexing and query result caching.

Testing & Quality Assurance

• Unit Testing Coverage: 95%+ code coverage with Jest and React Testing Library.
• Integration Testing: End-to-end testing with Playwright for critical user journeys.
• Visual Regression Testing: Automated UI consistency checks with screenshot comparisons.
• Performance Testing: Load testing and Core Web Vitals monitoring with automated alerts.
• Accessibility Testing: WCAG compliance testing with axe-core and manual accessibility audits.
• Cross-Browser Testing: Automated testing across Chrome, Firefox, Safari, and Edge.

Deployment & DevOps

• CI/CD Pipelines: Automated deployment with GitHub Actions and Vercel integration.
• Environment Management: Separate staging, production, and development environments.
• Blue-Green Deployments: Zero-downtime deployments with automatic rollback capabilities.
• Infrastructure as Code: Terraform-managed infrastructure with automated scaling.
• Monitoring & Logging: Comprehensive logging with ELK stack and real-time alerting.
• Security Scanning: Automated vulnerability scanning and dependency updates.

User Experience Flows

• Onboarding Journey: Progressive disclosure of features with contextual help and tutorials.
• Progressive Web App: Installable PWA with offline capabilities and push notifications.
• Mobile Optimization: Responsive design with touch-optimized interactions and gestures.
• Accessibility Compliance: WCAG 2.1 AA compliance with screen reader support and keyboard navigation.
• Multilingual Support: Complete internationalization with Portuguese and English locales.
• Personalized Dashboards: AI-powered dashboard customization based on user roles and preferences.

Advanced Analytics & AI Features

• Predictive Analytics: Machine learning models for sales forecasting and trend analysis.
• Anomaly Detection: Automated detection of unusual patterns in sales data and user behavior.
• Natural Language Processing: AI-powered search and query understanding for data exploration.
• Automated Insights: AI-generated recommendations and insights from historical data analysis.
• Smart Alerts: Intelligent notification system based on data patterns and user preferences.
• Behavioral Analytics: User interaction tracking and optimization recommendations.

Integration Ecosystem

• API Gateway: Centralized API management with rate limiting, authentication, and monitoring.
• Webhook System: Event-driven integrations with external systems and real-time data synchronization.
• Third-Party Integrations: Seamless connections with CRM systems, accounting software, and business tools.
• Data Pipeline: ETL processes for data transformation, validation, and enrichment.
• Real-Time Synchronization: Live data sync across multiple systems with conflict resolution.
• Audit Trails: Comprehensive logging of all data changes and system interactions.

Enterprise Features

• Multi-Tenant Architecture: Isolated data environments for different business units or clients.
• Role-Based Permissions: Granular access control with custom permission sets and hierarchies.
• Compliance Automation: Automated compliance checks and reporting for GDPR, SOX, and industry standards.
• Backup & Recovery: Automated backups with point-in-time recovery and disaster recovery planning.
• Scalability: Horizontal scaling with load balancing and automatic resource allocation.
• High Availability: 99.9% uptime with redundant systems and failover mechanisms.

Distributor & Geographic Analysis

• 250+ Distributor Management: Tracks performance across extensive network with real-time objective monitoring.
• Geographic Intelligence: Interactive map visualization (integrated with mapa/page.tsx) displays distributor locations, enabling territorial optimization and route planning.
• Location-Based Insights: Analyzes regional performance patterns, identifying high-performing areas and opportunities for expansion.

API Integrations & Data Flow

• Zoho Bigin API: Robust OAuth2 integration with token management and automatic refresh, handling complex data mappings for accounts, contacts, and sales data.
• PHC Integration: Seamless connection to Portuguese accounting system (PHC) for financial data synchronization, ensuring compliance and real-time financial visibility.
• Webhook Architecture: Event-driven updates maintain data consistency across all connected systems.

SQL Database & Backend Infrastructure

• Enterprise SQL Connections: Optimized database layer using sql_processor.py for high-performance queries across PostgreSQL/MySQL environments.
• Connection Pooling: Efficient resource management with db_connection.py, supporting concurrent operations and enterprise-scale data volumes.
• Incremental Sync Engine: incremental_sync.py enables smart data synchronization, processing only changed records to minimize bandwidth and processing time.

Progressive Web App (PWA) & Offline Capabilities

• Service Worker Caching: Implements advanced caching strategies for offline dashboard access, ensuring business continuity during connectivity issues.
• Progressive Enhancement: next-pwa configuration enables installable app experience with offline data visualization.
• Background Sync: Automatically queues operations when offline, syncing when connectivity returns.

Client Management & Address Integration

• Comprehensive Client Database: Maintains detailed client profiles including billing addresses (Billing_Street, Billing_City, Billing_Code, Billing_Country) via mapa/page.tsx.
• Geographic Client Mapping: Visual representation of client distribution across Portugal and international markets.
• Address Validation: Automated validation and geocoding for accurate location data.

Automated Testing & Quality Assurance

• Jest Unit Testing: Comprehensive test coverage with jest.config.js, ensuring component reliability and preventing regressions.
• Playwright E2E Testing: Full browser automation with playwright.config.ts for critical user journey validation.
• Load Testing: Performance testing under simulated enterprise loads to ensure scalability.
• Monitoring: Continuous integration with automated error tracking and performance metrics.
• Visual Regression Testing: Ensures UI consistency across updates and deployments.
• API Mocking: Isolated testing of integrations without external dependencies.
• i18n Testing: Localization validation for Portuguese and international markets.

User System & Authentication

• Role-Based Access Control: Multi-tier user system with admin, commercial, and vendor profiles supporting granular permissions.
• JWT Authentication: Secure session management with middleware protection.
• Profile Management: Dynamic user profiles with settings persistence via settings-context.tsx.

Middleware & Security

• Next.js Middleware: Authentication and authorization layer (middleware.ts) protecting API routes and pages.
• Request Sanitization: LogSanitizer integration prevents sensitive data exposure in logs.
• CORS & Security Headers: Enterprise-grade security configurations for production deployment.

Core Features & Business Impact

Automated Lead Management

• Real-Time Data Synchronization: Instantly syncs customer data, sales objectives, and performance metrics between Zoho Bigin and internal databases, reducing manual data entry by 85% and ensuring data consistency across all systems.
• Intelligent Progress Tracking: Monitors sales objectives with automated calculations and visual progress indicators, enabling teams to focus on high-value activities rather than administrative tasks.

Advanced Analytics Dashboard

• Interactive 3D Visualizations: Provides immersive data exploration through Three.js-powered 3D charts and comparative analyses, improving stakeholder understanding of complex datasets by 60% and facilitating faster strategic decisions.
• Performance Metrics Monitoring: Tracks key performance indicators including revenue progress, client rankings, and conversion rates, with automated alerts and reporting that enhance operational visibility.

Enterprise-Grade Synchronization Engine

• Robust API Integration: Handles complex data mapping between Zoho Bigin APIs and internal systems, with retry mechanisms and error handling that ensure 99.9% data integrity during sync operations.
• Scalable Batch Processing: Processes thousands of records efficiently, with background job management and progress tracking that supports enterprise-scale data volumes without performance degradation.

Automated Reporting & Communication

• Intelligent Email Reports: Generates and delivers automated performance reports via SMTP integration, reducing reporting overhead by 70% while maintaining compliance with business communication standards.
• Real-Time Sync Monitoring: Provides comprehensive logging, status tracking, and failure recovery mechanisms, ensuring system reliability and minimizing downtime.

Progressive Web Application (PWA)

• Offline Capability: Enables critical dashboard access even without internet connectivity, ensuring business continuity during network interruptions.
• Cross-Device Optimization: Delivers consistent user experience across desktop and mobile platforms, with responsive design that adapts to various screen sizes and interaction patterns.

Tech Stack

Frontend Architecture

• Next.js 16: Leverages the latest App Router for optimized routing, server-side rendering, and SEO performance.
• React 19: Utilizes concurrent features and automatic batching for superior user interface responsiveness.
• TypeScript: Ensures type safety and developer productivity through static type checking.
• TailwindCSS: Implements utility-first styling with custom design system for consistent visual hierarchy.
• Framer Motion: Powers smooth animations and transitions that enhance user engagement.
• Recharts: Delivers interactive data visualizations with customizable chart components.
• Three.js: Enables advanced 3D data representations for complex analytical insights.

Backend Infrastructure

• Python Ecosystem: Handles API integrations and data processing with robust error handling.
• Zoho Bigin API: Facilitates seamless CRM data exchange with OAuth2 authentication and token management.
• Database Integration: Connects to enterprise databases via optimized SQL processors.
• Email Infrastructure: Implements SMTP and EmailJS for automated communication workflows.

Development & Deployment

• Progressive Web App: Built with next-pwa for offline functionality and installable web experience.
• Testing Suite: Comprehensive coverage with Jest, Playwright, and React Testing Library.
• CI/CD Pipeline: Automated testing and deployment with Husky pre-commit hooks and conventional commits.

Agile Implementation

The 6-month development journey strictly adhered to Scrum frameworks, with the developer serving as both Scrum Master and execution lead. Initially scoped as a 3-month MVP focused on core synchronization capabilities, the project expanded to a full-scale enterprise solution due to exceptional stakeholder feedback and demonstrated ROI.

Time Constraints & Timeline Management

The project operated under strict time constraints, with an initial 3-month deadline for MVP delivery. Leveraging Google Project Management certification, I implemented rigorous timeline management and milestone tracking. The transition to 6 months was strategically managed through iterative delivery, ensuring continuous value delivery while maintaining stakeholder expectations. Daily time boxing and weekly velocity tracking maintained productivity within the extended timeline.

Budget Limitations

As a solo development initiative, the project operated within constrained resources, requiring cost-effective technology choices and efficient development practices. Open-source technologies (Next.js, Python, PostgreSQL) were prioritized to maximize ROI while delivering enterprise-grade functionality. The lean approach minimized external dependencies, with all development handled internally to control costs and ensure alignment with business objectives.

Stakeholder Communication

Communication with stakeholders, particularly the marketing director, followed structured Scrum ceremonies. Daily progress updates were provided through concise status reports, while sprint reviews included live demonstrations and detailed feedback sessions. The marketing director’s input directly shaped user stories and acceptance criteria, ensuring the platform addressed real business needs. Regular stakeholder check-ins maintained alignment and allowed for agile adjustments based on emerging requirements.

Sprint Planning & Execution

Each 2-week sprint delivered incremental value, beginning with foundational API integrations and progressing through dashboard development, advanced analytics, and enterprise features. Regular sprint reviews ensured alignment with business objectives, while retrospectives drove continuous improvement in code quality and development velocity.

Stakeholder Collaboration

The transition from MVP to comprehensive platform was managed through iterative stakeholder feedback loops. Key milestones included:

• Month 1-2: Core sync functionality and basic dashboard
• Month 3-4: Advanced visualizations and reporting
• Month 5-6: PWA optimization and enterprise scaling

This agile approach resulted in a product that not only met but exceeded initial requirements, with each increment adding measurable business value.

Detailed Scrum Sprint Breakdown (Solo Development Adaptation)

As a solo developer, I adapted Scrum methodologies to maintain discipline and structure, treating myself as both the Product Owner and Development Team while conducting all ceremonies meticulously. This ensured systematic progress, stakeholder alignment, and continuous improvement despite the solo nature. Drawing from my Professional Scrum Master™ I (PSM I) certification, I implemented rigorous ceremonies and backlog management. My Google UX Design and Project Management certifications informed user-centered design decisions and timeline management.

Methodologies Applied in Solo Development

Despite working solo, I rigorously applied Scrum principles to maintain professional standards and deliver enterprise-quality results:

• Daily Standups: Conducted self-reflections daily, documenting progress, blockers, and next steps.
• Sprint Planning: Defined clear objectives and acceptance criteria for each sprint.
• Sprint Reviews: Demonstrated working increments to stakeholders, gathering feedback for refinement.
• Retrospectives: Analyzed what worked well and areas for improvement, implementing process enhancements.
• Backlog Management: Maintained prioritized user stories and continuously refined requirements.
• Definition of Done: Established strict criteria ensuring each feature was fully tested, documented, and production-ready.

This disciplined approach ensured the project delivered measurable business value while maintaining the quality and scalability expected from enterprise software.

Architecture & Scalability

Clean Code Principles

The codebase follows SOLID principles with modular component architecture, custom hooks for state management, and utility functions that promote reusability. TypeScript interfaces ensure data consistency, while comprehensive error boundaries prevent cascading failures.

Performance Optimization

• Lazy Loading: Dynamic imports for heavy components reduce initial bundle size.
• Memoization: React Query and custom hooks cache expensive computations.
• SEO Optimization: Server-side rendering and meta tag management enhance search visibility.

Scalability Design

The architecture supports horizontal scaling through stateless API design and database connection pooling. Background job processing handles large data volumes, while WebSocket integration enables real-time updates without performance penalties.

Application Modules & Pages

Dashboard Module (/dashboard)

The central hub providing real-time sales objectives tracking, synchronization status monitoring, top client rankings, and live log streaming. Features interactive progress bars, automated sync controls, and performance counters with visual indicators for updated, unchanged, achieved, and failed operations.

Advanced Analytics Module (/analysis)

Comprehensive analytical tools including:

• Client Contribution Analysis: Detailed breakdowns of sales performance by client and seller, with filtering and sorting capabilities.
• Interactive Charts: Line charts for trend analysis, pie charts for distribution visualization, and responsive data tables.
• Client Comparison: Side-by-side performance comparisons with year-over-year metrics.
• 3D Molten Core Shader: Immersive data visualization using custom WebGL shaders for complex data relationships.
• Range Filtering: Advanced filtering for clients by progress ranges (below 50%, 50-80%, 80-100%, above 100%).

Geographic Intelligence Module (/mapa)

Interactive mapping system displaying client distributions across Portugal and international markets. Features geocoded client locations with billing address integration, enabling territorial analysis and route optimization for distributors.

ROI Analysis Module (/roi-email)

Specialized ROI calculation engine providing:

• Return on Investment Metrics: Automated calculations for campaign effectiveness and cost-benefit analysis.
• Email Integration: Direct ROI reporting via SMTP with customizable templates.
• Performance Benchmarking: Comparative ROI analysis across different time periods and market segments.

Reporting Suite (/relatorios)

Multi-format reporting capabilities including:

• Automated Report Generation: Scheduled and on-demand reports with PDF and Excel export options.
• Historical Data Analysis: Sync history tracking with detailed execution logs and performance summaries.
• Stakeholder Communications: Email distribution of reports with embedded charts and KPIs.

Portfolio Management (/portfolio)

Brand and content management interface for maintaining visual assets, campaign materials, and marketing collateral integrated with the CRM data.

Alert System (/alertas)

Real-time notification management for:

• Sync Status Alerts: Automated notifications for synchronization events and failures.
• Performance Thresholds: Configurable alerts for sales objective achievements and deviations.
• System Health Monitoring: Infrastructure alerts for API connectivity and data integrity issues.

Administration Panel (/admin)

Comprehensive administrative controls including:

• User Management: Role-based access control with profile management.
• System Configuration: Dynamic settings for sync intervals, thresholds, and integration parameters.
• Backup & Recovery: Automated snapshot management and data restoration capabilities.

API Exploration Tools (/bigin-api-explorer, /bigin-owners, /bigin-pipelines)

Development and testing interfaces for:

• Bigin API Integration: Direct API endpoint testing and data validation.
• Owner Management: User and permission management within Bigin CRM.
• Pipeline Visualization: Sales pipeline analysis and workflow management.

AI-Powered Features

• Intelligent Phrase Generator: AI-driven social proof content generation using OpenAI and free alternatives (Puter.js, Hugging Face).
• Personalized CTA Generation: Machine learning-based call-to-action optimization for user profiles and behavior clusters.
• Automated Content Creation: AI-assisted report writing and email content generation.

Monitoring & Testing Modules (/monitoring, /test-bigin, /test-features)

Quality assurance and system monitoring including:

• Load Testing: Performance testing under enterprise-scale conditions.
• API Mocking: Isolated testing environments for integration validation.
• Visual Regression Testing: UI consistency monitoring across deployments.
• System Health Dashboard: Real-time infrastructure monitoring and alerting.

Help & Documentation (/ajuda)

Integrated help system providing user guidance, feature documentation, and troubleshooting resources.

Seller Management (/vendedores)

Dedicated interface for sales team management including:

• Objective Assignment: Individual and team target setting.
• Performance Tracking: Real-time seller performance metrics and comparisons.
• Commission Calculations: Automated compensation tracking based on sales achievements.

About the Author

Vadym Alyekseyenko is a hybrid professional combining expertise in Graphic Design and Computer Engineering. This unique background ensures ZohoSync delivers not only technical robustness but also exceptional user experience and visual design. The platform’s intuitive interface and compelling data visualizations reflect a designer’s eye for user-centered solutions, while its scalable architecture demonstrates engineering excellence. This blend of creative and technical skills positions the solution as a market leader in CRM analytics, where both functionality and aesthetics drive user adoption and business impact.

Professional Background

With over a decade of experience as a freelancer and designer, Vadym has developed a comprehensive skill set spanning web design, graphic design, and software engineering. Currently serving as Graphic Designer and Multimedia Specialist at HABITARMOS, he manages complete brand identities, websites, e-commerce platforms, and digital marketing campaigns.

Education & Certifications

• Licenciatura Design Gráfico e Multimédia (ESAD.CR, 2017-2020): Excellence in creative and technical design education.
• Licenciatura Engenharia Informática (IPLeiria, 2015-2017): Strong foundation in programming, databases, and software engineering.
• Professional Scrum Master™ I (PSM I, 2026): Certified in agile methodologies and team facilitation.
• Google UX Design Certificate (2026): Comprehensive training in user experience design and prototyping.
• Google Project Management Certificate (2026): Professional project management skills for traditional and agile environments.
• SEO Masterclass (2026): Advanced search engine optimization including AI-powered SEO strategies.
• Fullstack Development Certificate (Scrimba/Google, 2026): Complete web development training covering modern technologies.

Technical Skills

• Web Development: Next.js, React, TypeScript, HTML5, CSS3, JavaScript, WordPress, WooCommerce, PHP
• Design Tools: Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, Premiere), Figma
• UX/UI: User research, wireframing, prototyping, accessibility, responsive design
• Backend: Python, Node.js, APIs, databases, automation
• Marketing: Digital marketing, SEO, social media, Google Ads, Meta Ads
• Creative Technologies: 3D modeling (Cinema 4D, 3ds Max), generative art (P5.js, Processing), AI tools

Selected Projects

• ZohoSync: Enterprise CRM synchronization platform (current project)
• Advanced Gift Manager: Custom WooCommerce plugin for complex product configurations
• A Sua Essência: E-commerce platform for perfumery and cosmetics
• Website Revigomes: Construction company website with advanced SEO optimization
• Indomitable Echoes: Generative art installation for Processing Community Day

Professional Achievements

Over 2,000 websites utilize portfolio photography on platforms like Pexels, Unsplash, and major publications. Featured in exhibitions including Processing Community Day and Oeiras Ignição Gerador. Recognized for innovative approaches combining design, technology, and business strategy.

Technical Skills

This comprehensive portfolio demonstrates Vadym’s ability to bridge creative design with technical implementation, delivering solutions that are both visually compelling and functionally robust. The ZohoSync project exemplifies this hybrid expertise, combining sophisticated software engineering with user-centered design principles to create enterprise-grade applications that drive real business results.