Category Week – Modern Architecture & Prefabricated Housing Platform

I developed a professional digital platform for Category Week, a specialist in sustainable wood and A-Frame construction. Before this project, the client relied solely on Facebook for their online presence. The goal was to build a high-end corporate identity that could handle the entire ‘Turn-key’ sales process and scale the business.

Key Solutions & Results:

• Instant ROI: The project achieved full Return on Investment (ROI) with the very first house sale generated through the new platform.

• Traffic & Lead Explosion: By moving from a social media-only strategy to a structured website, we saw a massive increase in organic traffic and a more qualified flow of daily inquiries.

• A-Frame & Wood Catalog: An interactive showcase of sustainable models, allowing users to explore different designs, pricing, and technical specs.

• The 6-Step Trust Engine: I designed a dedicated section explaining their ‘Contact-to-Completion’ workflow, which significantly reduced the sales cycle by pre-educating customers.

• Multilingual Deployment (PT/EN): Full bilingual support to capture both the local market and international investors looking for eco-friendly homes in Portugal.

• Conversion-First Design: Integrated WhatsApp and custom quote forms that transformed the site into a 24/7 lead generation machine.

This project successfully transitioned Category Week from a social media page to a dominant digital player in the prefab industry. The transition not only increased brand authority but proved its value immediately by delivering high-ticket sales from month one.